Google Core Update November 2021
Not Black Friday , not the Christmas campaign. One week from Black Friday, and one month from the Christmas Lottery , boom. Google activates an algorithm change, which puts the main people in charge of search engine positioning on alert. Welcome to the Google November Core Update 2021.
The seeker does not look at the calendar, nor does he stick to reasons. It does not matter that many media – and almost all sites, and e-commerce, are playing the year in just two months.
In a statement in the form of a tweet, the big G gave the warning.
Now two or three weeks of fluctuations in media traffic are presumed, already down after a year in decline after the covid bump.
The spokesperson for the technology company for these events, Danny Sullivan, even downplayed the date, November 17, when the core update button was pressed.
“The reality is that core updates are not a big change for most [sites]. People shouldn’t panic, ” Sullivan tweeted.
However, with the entire industry dependent on Google Discover, which already represents more than half of audiences, it will be necessary to be very aware of how this algorithm change impacts the volatile recommendation feed.
Anyway, Google has already come forward to remind us what are the 20 questions that every person responsible for web positioning -SEO- should ask themselves after this November Core Update.
Questions about quality and content
- Does the content offer original information, reporting data, research or analysis?
- Does the content provide a substantial, complete, or exhaustive description of the subject matter?
- Does the content provide interesting and non-trivial information, or is a topic analyzed with a useful perspective?
- If the content cites other sources, does it provide sufficient value and originality, or is it limited to copying or rewriting information from those sources?
- Is the title of the content or page useful and descriptive?
- Are exaggerations or shocking expressions avoided in the content or page title?
- Is it a page that you would bookmark, share with a friend, or recommend to someone?
- Would you expect to see this content in a magazine, encyclopedia, or book, even just for reference?
Questions about content authority
- Does the content present the information in a reliable way? For example, do you cite the sources clearly, do they appear to have been produced by an expert, or is information about the author or the publishing site provided, for example by links to a page that deals with them?
- If you were to look for more information about the site that publishes the content, would you conclude that it is trusted or a recognized authority on the subject it deals with?
- Is the content written by a subject matter expert or enthusiast whose knowledge is proven?
- Has the content been checked for errors that are easy to verify?
- Would you trust this content to deal with issues related to your money or your life?
Questions about presentation and production
- Does the content have spelling or style errors?
- Does it show that time and effort has gone into creating the content, or does it seem sloppy or hasty?
- Is the content the work of many different authors, or is it spread across a large number of sites, so that the content on some pages or sites is not done with the same attention to detail and the same care?
- Are there too many ads that distract or interfere with the main content?
- Does the content display correctly on mobile devices?
- Does the content provide valuable information when compared to other pages that appear in search results?
- Does the content appear to be created to meet the interests of site visitors, or does it appear to have been created by someone with the sole intention of achieving good search engine rankings?
It will also be necessary to be aware of whether the EAT filter , which underwent some modifications in the guidelines of Google’s Quality Rater Guidelines, becomes a key in this new algorithm change.